Queen of Pop tells MTV News that scent is for those 'daring enough to tell the truth.'
By John Mitchell, with reporting by Rob Imbriani
<P>Have you ever wanted to smell like royalty? Well, now's your chance.</P><P>We may not have kings and queens here in democratic America, but we've made our celebrities — pop stars in particular — our own sort of royalty, and none is more regal than Queen of Pop <a href="http://www.mtv.com/music/artist/madonna/artist.jhtml">Madonna</a>.</P><P><div style="background-color:#000000;width:428px;"><div style="padding:4px;"><iframe src="http://media.mtvnservices.com/mgid:uma:video:mtv.com:758986/cp~vid%3D758986%26instance%3Dmtv%26uri%3Dmgid%3Auma%3Avideo%3Amtv.com%3A758986" width="420" height="236" frameborder="0"></iframe></div></div></P><P>On the heels of her <a href="/news/articles/1681578/madonna-mdna-album-reviews.jhtml">acclaimed album <i>MDNA</i></a> and with a massive, largely <a href="http://newsroom.mtv.com/2012/02/15/madonnas-world-tour-adds-shows-sells-out/">sold-out world tour</a> looming, Her Madgesty launched her first-ever fragrance, Truth or Dare, Thursday night in New York, and she tells MTV News that the fresh, gardenia-based scent has been a long time coming.</P><P>"This is finally the time that I developed a fragrance that I liked the smell of," Madonna said when asked why she was entering the celebrity scent game now. "I've been trying to develop a fragrance for the last 15 or 16 years."</P><P><a href="http://newsroom.mtv.com/2012/04/11/madonna-turn-up-the-radio-next-single-mdna/"><b>"Madonna's Manager Confirms That 'Turn Up The Radio' Will Be Next MDNA Single"</b></a></P><P>So who is the scent perfect for? Madonna has a few thoughts.</P><P>"Someone who is daring, daring enough to tell the truth," she said before adding, "and someone who likes gardenias."</P><P>Some Madonna watchers have found it curious that the always forward-thinking pop diva would draw on something so well known from her past — her historic Blond Ambition Tour documentary "Madonna: Truth or Dare," which recently dropped on BluRay — for the name of her new fragrance. M explained that there's a very simple reason for the name choice.</P><P>"My manager [Guy Oseary], he just held a gun to my head and said, 'Call it this or you're not going to have a manager anymore,' and I said OK," Madonna deadpanned.</P><P>After clarifying that she was joking (we figured as much: No one tells Madonna what to do!), the singer elaborated that "truth or dare" is "a phrase that is related to me and my work and what I stand for. I think I've had a fairly daring career and I'm pretty honest about my work, so I think that goes with my perfume."</P><P><center><a href="http://www.mtv.com/photos/?fid=1617615"><img src="http://www.mtv.com/news/photos/s/spotted/banner/spotted.jpg"></a></center></p>
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